App Spotlight: Iconosquare

app spotlight iconosquare

Posting on Instagram without any strategy in mind is risky business! If you want to see Instagram growth or success, you need to be paying attention to your account’s insights and performance. Instagram Business Accounts have analytics features right in the app, but if you are looking for something more robust, Iconosquare is the best app for tracking your analytics.

Here are the things you can track with Iconosquare:

  • Follower growth

  • Engagement score (percentage of followers that engage with you)

  • Hashtag performance (which hashtags are bringing you the most engagement)

  • Impact of filters on likes and comments (did you even know that was a thing?!)

  • How reachable your followers are

  • Locations of your followers

  • Best performing posts (most likes, most comments, most engaging)

  • Best performing post times

But Iconosquare has much more to offer than your own analytics. You can add three competitors and track their analytics too. You can view charts that show your analytics in comparison to theirs. If you are targeting the same audience, studying the competitors habits and altering yours can be very beneficial to your Instagram strategy.

You can also track hashtags the same way you can track competitors. Choose three hashtags and you can see how often they are used, the locations of the users who use them, and the growth history of the hashtag. It is a good way to decide which hashtags to use in your posts.

app spotlight iconosquare

The comment tracker allows you to keep track on the unread comments on your posts. As your Instagram grows, it can become difficult to keep up with the comments on your Instagrams. But engaging with your followers is very important, so it is helpful to check the comment tracker every few days and see if there are any comments you missed.

Iconosquare has a feeds feature, automatically adding a feed with your media and a feed with the posts that you have liked. You can create more feeds, adding hashtags and users so you can view only the posts you want.

There is a scheduling feature that you can use if you do not use another Instagram planner, such as Planoly.

The advanced media search is one of the coolest features in my humble opinion. You can search hashtags and filter them by: media type, number of likes, number of comments, number of followers, number of followings, number of user media, words/phrases in caption, mentions, and date. PRETTY PRETTY COOL. And you can track brands and influencers!

Overall, if you are interested in strategically growing your Instagram account, you need to be using Iconosquare to track your insights!

app spotlight iconosquare
app spotlight iconosquare

App Spotlight: Planoly

Instagram App Spotlight Planoly

As a social media manager, I have tried out tons of different social media schedulers. But when it comes to Instagram, I just cannot stray from Planoly - it’s my absolute favorite. Planoly is a simple, user-friendly app that allows you to do absolutely everything you need to do for your Instagram account. Plus, you can manage multiple Instagram accounts from one Planoly account, which is essential as a social media manager.

Planoly is an official Instagram partner, which means that although it is a third-party app, it is 100% safe to use and has been approved by Instagram. Whenever you use a new app for Instagram, be sure that it is an official Instagram partner. You can see a full list of partners here.


Here’s why I use Planoly

The features that are available on Planoly will blow your mind:

  1. Visually plan and rearrange your Instagram feed

  2. Drag and drop feature

  3. Draft and edit captions right in the app

  4. Schedule posts in advance

  5. Autopost!

  6. Insert placeholder posts

  7. Create a shoppable feed

  8. Collaborate with team members or clients

  9. Manage multiple accounts

  10. View your analytics

  11. Reply to comments in the app

  12. Use user generated content to regram

  13. Save hashtag groups and apply them with one tap

  14. Plan and autopost Instagram Stories


Why should you use a visual planner?

My number one tip for Instagram is always that you need to have A+ content and a visually appealing feed. Planoly makes this easier than ever. If you are using the desktop version of Planoly, you will see your visual planner on the left-hand side and a calendar on the right-hand side. If you are using the mobile app, your phone will look almost exactly like you’re looking at an Instagram feed! The visual planner lets you see exactly how your feed will look once you post to Instagram.

While planning your captions and everything out in advance is great, the ability to actually see how your feed will look is revolutionary. Humans are visual creatures, and the average Instagram user will decide whether or not they are going to follow someone within a matter of seconds after looking at their feed. You only have a limited amount of time, so it’s essential that your feed looks flawless - especially the 9-12 most recent posts, as these are the posts that will be seen without even scrolling down.

A great post gets a like, but a great feed gets a follow.

Planoly plans

Planoly is relatively inexpensive compared to other social media planners. $7 for an account?? Yes please! And if you’re a social media manager, the other plans are more robust and totally worth the price.


ShopLink is Planoly’s add-on feature that allows you to make your Instagram feed shoppable. Users can tap on your Instagram photo and will immediately be redirected to your product page. You can add the ShopLink plan to your account for an additional $40/mo.

What’s so great about ShopLink? Well, Instagram is rather difficult to drive sales from because you cannot post links in your captions, and you can only put links in your stories if you have 10k+ followers. ShopLink makes it super easy to convert followers into customers! Your followers will be able to shop your Instagram content from your Instagram profile link, through a ShopLink page, or with a ShopLink gallery on your website.

Your ShopLink gallery can be added to your website, blog, or other digital channels, so it’s more than just an Instagram feature. It’s both mobile and web-friendly.

Planoly as a brand

One thing that really sets Planoly apart from other social media schedulers is the brand itself. Planoly’s branding is beautiful, their blog is very informational, their team is very accessible, and they’re constantly giving free content to their users, such as strategy worksheets, content calendars, influencer goal setting worksheets, Instagram checklists, and more.

Planoly thinks from a designer/brand’s perspective, so they’re always providing the best resources, inspiration, and tutorials to their users!

katie mander instagram

Get started with Planoly

If you sign up through this link, I may receive a small Planoly credit if you sign up for a paid plan, at no extra cost for you. I want to make sure that you know that I truly use Planoly for my brand and business and I would never recommend something to my readers that I do not actively use and love.

If you already have an Instagram account, getting started with Planoly is very easy! Just head here and create your account!


Have you tried Planoly? What do you think? Let us know in the comments!

Happy Instagramming!


Instagram App Spotlight: Planoly