How to Use Instagram Live for Business

Instagram is always out here throwing curve balls from left-field at us. Whether it is changing up the algorithm, adding a new function, or doing whatever they feel like that day, we sometimes get left in the dust if we’re not on top of it! But there is one essential tool that is changing the game for all Instagrammers that is here to stay: Instagram Live.

We all know it, heck, we might have even watched a few live videos ourselves. But, can you use it to help grow your business? Damn right you can!

Just like if you were to go on it for personal use and just virtually hang out with your Internet friends and show them what you’re doing, you can do the same for your biz!

It can seem super intimidating, don’t get us wrong! Showing your beautiful face to all your followers to talk to them about important, new, or exciting things you’re planning can be a little stressful if you think about it too much. But there’s nothing to be anxious about, my dears! We’re going to keep it real with you so that you can make leaps and bounds with using this tool alone.

Here are a couple tips to help make Instagram Live seem not so scary for a business babe like you:

  • Be Transparent

    • Starting off very blunt, we know. But if you are transparent from the moment a follow decides to join your Instagram Live, you are significantly more likely to keep them on for the rest of the broadcast. If you acknowledge why you’re broadcasting, what your goal is, and who you are, your audience will feel trust within you and that is where you start to build a relationship. Being open about any kind of ups and downs or even anxiety you may be feeling will give your audience an inside look into your life, which makes them compelled to put more trust and fascination into your work. As human beings, we are nosy by nature! Showing off a piece of your inner workings will give your peeps a taste inside the person they want to follow, leaving them more of you to wonder about! Always leave them wanting more!

  • Get Engaging

    • Ask your followers for advice. Tell them a story they can all relate to. Have them follow you over to your blog or website to get feedback. Ask for opinions on blog topics. When you have a decent amount of people watching your Instagram Live, start by asking them some questions. This kind of interaction makes your audience feel like they have a personal relationship with you and makes them want to follow your stuff even more so! Call people out by their handles if they have questions or offer some good insight to your topics. Get to know your audience, ask where they are, favorite holidays, plans for the weekend. Ask something to get them comfortable with you where you can offer a fruitful, engaging conversation back. If you are always on a broadcast never acknowledging your audience, you are missing the whole point of Instagram Live!

  • For Product Based Businesses: Strut Your Stuff!

    • If you sell individual items or have some sort of products based in your biz, show them off! If you have a new item in the works, show the blueprints and the beta-testers for it. Don’t you love it when Kylie teases her new lipsticks? Get in that mindset! You can even show a behind-the-scenes look for what it takes for you to create an idea and make that into something physical. Get creative with it - there’s no wrong way with showing how you make your own stuff!

  • For Service Based Businesses: Clientele Chit-Chat!

    • If you work with people more so than you do with physical products, try shouting out your clients! You can even ask one or two of them if they would like to join your broadcast by collabing them together into the livestream. This shows potential clients and your audience that you have a talking resume. Although you may post referrals and shout outs from your clients, nothing is better than hearing that positive reinforcement straight from the horse’s mouth! Can’t get them to show their pretty faces on Live? That’s fine! Ask if they would be able to hop on the chat box and let their opinions be known!

  • Have Fun With It!

    • It really doesn’t need to be all business, all the time. Girl, give yourself a break! As if you were literally just talking into your camera, don’t think too hard about what you need to show your audience. As long as you don’t come out offending everyone left and right, you’re going to be just fine! Your followers follow you for a reason - for Y O U. So, whatever you have to share with them, don’t think it will be the end of the world if you don’t nail this exact broadcast. Instagram is here to stay for a while, so you’ll have plenty of chances to do as many Instagram Lives as your little heart desires! And even though it’s just our opinion, we would personally LOVE to see all of y’alls beautiful faces on Live every damn day!

We hope that you have found insight on Instagram Live with these tidbits of info! At the end of the day, as long as you are having fun and doing what you love, what else really matters?!

Instagram Story Ideas

Create a Daily Question/Survey

When it comes to everyday engagement, you’ll want to ask questions that fit that specific day. Holidays can be a no brainer - but what about during an average week? Use #MondayMotivation and post what that means to you and ask your audience what theirs is, too! Need some more help? Maybe use #WineWednesdays to show off a pic of you sippin’ on rose and see what your audience is drinking, too. Or one of our favs is #AskMeAnythingFridays where you use the question feature to gain engagement from your viewers!

Story Time

Anything in particular going on in your life? What about a crazy current event that just happened that you have part of? Record yourself and put it out there! As human beings, we have a natural instinct to want to know what’s going on in other people’s lives. So telling a story about you or something you are passionate about, your viewers will eat it up!

Share a Step-by-Step Process

A step-by-step process doesn’t have to sound scary and be a lot to process. They can be so easy thanks to Instagram stories! You can take screenshots and show how to make an Instagram highlight. Making something super Insta-worthy for dinner? Walk us through how you’re making it! Or to give more insight into your life, show us a step-by-step in your morning or daily routine!

Shoutout Your Favorite Accounts

Isn’t it the best feeling when someone sends you love out of the blue?! Well, send that feeling to some of your favorite accounts! Tag them along with their feed, biz or blog, or website to promote the awesome content that you love. You can even do a little #WCW to a handful of your fellow boss babes, too! And if someone has done one for you, reciprocating that love would be super sweet!

Use the Tools!

Use what your Instagram gave ya! The poll option is a great way to get quick and easy engagement from your viewers - it’s just a click! You can ask them things like “What should I wear today - the red or green dress?” You can even ask just the question with no choices with the “Ask A Question” tab. Cheersing to a girls night out? Make a boomerang! Driving downtown at night with all the lights glowing? Add music to a video - we recommend anything Cardi B! Need something to add zest to a cute lil selfie you got going on? Use the GIF search bar to add a “YAS QUEEN” quote!

Use Templates

Templates are so much fun when it comes to Instagram stories. Everyone can participate and are available to anyone. Our favs are the holiday themed ones where you pick out all of your favorite Christmas traditions or a Fall “to do” list. There’s tons to choose from: fill-in-the-blanks, this or that, which are you, or you can even make your own for your followers! Here at InstaCrush, we have some adorable templates that we’ve made. Click here to see ‘em!

Check out this month’s free templates here!

Document a Trip

Going on a tropical vacation or a gals trip for the weekend? Take some videos to post on your story! Document you packing and getting ready for your flight! Make sure you show the events you’re at or shows your seeing - or even the process of getting to there! You will also have some awesome memories to look back on later. Taking videos will not only get others an inside scoop to see what you’re doing, but it will also hype you up for your trip!

Sharing Quotes or Lyrics

Sharing a quote or lyric that gets your vibe is an awesome way for your viewers to see your feed’s mood upfront. They can also offer advice or motivation for your fellow boss babes. Go into Canva and create one for yourself with your favorite T-Swift lyric or a motivational Oprah quote! We also offer some awesome quotes in InstaCrush along with graphics you can match up and make your own!


Just like a shout out for your online gal-pals, show yourself the same love! When a new blog post or video goes up, screenshot or if you have the swipe-up feature, promote it! If your website recently got a new renovation you can screen record to show off the revamp. If you are an influencer, don’t forget to post you with products sent to you or discount codes for your audience. And always use their handle in the story that way they can repost and promote you in return!

About Me!

And most importantly, make sure you post information about yourself! A fun way to do this is to repost a picture that has traits about your enneagram, Myers-Briggs, or astrological sign! There are a ton of accounts that are exclusive to each of those. You can even share some of your favorites like food, seasons, and places to work. Have a pet? Everybody loves pets! Share pics of your little fur-babies and their little lives. Let your audience in on the brains behind the fabulous Instagram that you are creating! It allows them to know and feel trust between the two of you. And the more personable and transparent you are, the more they will love following you and your adventures!