What Are Micro-Influencers & Why Are They Important?

We have all seen these high-profile Instagram celebrities or the Kardashian-Jenner clan who sponsor their favorite skin care products and whatnot. You have probably even wondered how people get to these hidden levels of Instagram famous where they are able to be pretty pictures of advertisements. Typically, we see these people who have hundreds of thousands, even millions, of followers and money to spend. We might even have the misconception that you have to be ultra-famous with tons of cash and maybe even a celebrity’s BFF.

Guess what?

Being an influencer isn’t just for people who have a little blue check mark by their names. But actually, the better option isn’t always those large profiles!

What is a Micro-Influencer?

Defined by SnapApp, a micro-influencer is someone between 1,000 - 10,000 followers with a niche audience. What makes them so special is that although they may have smaller audiences, their engagement rates are typically higher than any large celebrity account.

Just think if you were to buy a very expensive dress, but the material is cheap and falls apart after just one wash. That is what it’s like to have a large following, but no engagement. Businesses want to avoid those accounts because they will literally be wasting time and money.

However, if you only have a couple thousand followers but high engagement (likes, comments, interactions, etc.) these businesses are so much more likely to reach out to you for some kind of partnership.

There are tons of benefits that micro-influencers bring. These smaller accounts cost less to the business (they usually offer discount codes and a promise to shout them out on their profiles), are easier to get ahold of, and tend to be more willing to collaborate. I mean, who doesn’t love some 60% off discount codes?!

How to Become a Micro-Influencer:

We keep saying how great a micro-influencer is for Instagram businesses, but how do you become one? Honestly, it is way easier than it seems!

First, build trust and keep up the engagement on your Instagram. Respond to comments, give shout-outs to your loyal peeps, and share your opinions on some of your favorite things (yes, for free!) This shows to both your audience and potential collabs that you are already willing to express your opinion online with no strings attached! Don’t forget to keep it real, people love other people, not just a review robot!

Second, you’ll want to present yourself as someone open to a collaboration with companies. Use hashtags that fit your branding niche, while still targeting smaller audiences. Businesses will go through them to find profiles that fit their product’s brand and if your profile pops up and matches - bam! You will also want to upkeep your content. Use fun presets or graphics that will draw attention towards your profile versus others. And you also can’t get anywhere if you don’t put yourself into their sphere - so go follow brand accounts that you would like to partner with and make your presence known by liking, commenting, and sharing their posts!

Lastly, consider your options. Now that you are starting to land on their radars, do your research! When businesses slide into the DMs, look through their website and see if you’re interested. If you have the means, then we would recommend not taking every offer - make sure the products fit your brand and you would be able to stand by them.

Remember that sometimes you’re not always going to get a nice little PayPal notification every time you collaborate. You might be offered promo codes, an affiliate program, or they may even send free products.

And a little tidbit of advice - if you feel sketched by it, it might be sketchy so trust your gut.

The Future of Micro-Influencers

Micro-influencers are the newest branding tools for businesses on Instagram. Each micro-influencer can look completely different compared to another and each product can be as diverse as they are. There are tons of micro-influencers who do this full-time and live their lives doing just that. However, there are those who do it as side hustles or just like to get some nice discounts every now and again.

Whatever it looks like to you in your eyes, take advantage of as least trying out being a micro-influencer! There are tons of greats things to expect from it - so might as well do it while it’s still the hot thing to do!